Helping Women in Rail Inspire Change Across the UK Rail Industry
Client
Helping Women in Rail Inspire Change Across the UK Rail Industry
Service
Website Development
Start Date
Timeline
2016 - Present Day
About Project
The Challenge
Women in Rail is a not for profit organisation dedicated to improving diversity, equity and inclusion across the UK rail industry. Since its launch, the organisation has worked tirelessly to attract, retain and develop a more diverse workforce while creating opportunities for collaboration across the sector.
As the organisation grew, so did the scale of its events and communications. Women in Rail needed a marketing partner who understood its mission and could consistently deliver high quality campaigns, increase event visibility, strengthen its brand and support ambitious growth plans.
This included promoting two flagship initiatives:
The Big Rail Diversity Challenge
The Women in Rail Awards
The objective was simple: increase awareness, drive registrations and nominations, engage industry professionals and help establish both events as must attend dates in the rail calendar.
Challenge
Why Women in Rail Partnered with Nimble
From the outset, Nimble Media took the time to understand the vision behind Women in Rail and the wider impact the organisation wanted to have on the industry.
Rather than acting as an external agency, we became an extension of the Women in Rail team, providing strategic marketing support, creative design, digital promotion and ongoing campaign management.
Over a partnership spanning several years, our team has delivered:
Event branding and campaign development
Website updates and digital content
Graphic design and promotional materials
Social media management
Email marketing campaigns
Video production and photography
Print design and event collateral
Sponsor and exhibitor marketing support
Ongoing marketing consultancy
Every campaign has been focused on increasing engagement while maintaining the professionalism and credibility of the Women in Rail brand.
Solution
Growth of The Big Rail Diversity Challenge
The Big Rail Diversity Challenge has grown from an exciting industry initiative into one of the UK's leading team building and networking events for the rail sector.
Working alongside Women in Rail, Nimble Media has helped raise awareness year after year through coordinated marketing campaigns, engaging social content, promotional videos, email marketing and event branding.
The result has been sustained year on year growth, attracting organisations from across the rail industry who are committed to improving diversity, inclusion and employee wellbeing.
Today, the event brings together hundreds of professionals from leading rail organisations to compete, network and demonstrate their commitment to creating a more inclusive industry.
Growth of the Women in Rail Awards
The Women in Rail Awards have become one of the industry's most prestigious celebrations of excellence, recognising individuals and organisations making a significant contribution towards diversity and inclusion.
Nimble Media has supported the awards through comprehensive marketing campaigns designed to increase nominations, ticket sales, sponsor visibility and industry awareness.
Through consistent branding, engaging content and targeted digital marketing, the awards have continued to grow year after year, welcoming hundreds of guests from across the UK rail sector and establishing themselves as a flagship annual event.
Results
Results Achieved
Through a long term collaborative partnership, Nimble Media has helped Women in Rail achieve significant growth across its events and marketing activities.
Key outcomes include:
Long term strategic marketing partnership spanning several years
Significant year on year growth across both flagship events
Increased industry awareness and engagement
Stronger event branding and digital presence
Increased registrations, nominations and attendance
Consistent, high quality marketing across digital and print channels
Ongoing support for sponsors, exhibitors and partners
A trusted extension of the Women in Rail team
Most importantly, our work has helped support Women in Rail's wider mission of creating a more diverse, inclusive and representative rail industry.
"From our very first conversation over coffee, Nimble Media understood the Women in Rail vision and became a trusted partner in bringing it to life.
As the founder of Women in Rail, I can confidently say our success, including the exponential growth of both The Big Rail Diversity Challenge and the Women in Rail Awards, would not have been possible without their support.
Throughout the years of working with them, the Nimble Media team was truly collaborative, innovative and efficient and consistently delivered exceptional results while offering excellent value for money."
Adeline Ginn MBE
Founder of Women in Rail
