Women in Rail Awards
Client
Women in Rail Awards
Service
Content Marketing
Start Date
1 Jan 2018
Timeline
Ongoing
About Project
The Women in Rail Awards celebrate outstanding achievements by women and teams in the UK rail sector, shining a light on diversity, innovation, and leadership. As Women in Rail’s trusted digital marketing partner, Nimble Media was tasked with maximising the awards’ reach, engagement, and prestige through expert management of all digital channels. From social media and email marketing to ongoing updates of the dedicated awards microsite, we ensured the Women in Rail Awards had an outstanding digital presence that matched the scale and significance of the event.
Challenge
The Women in Rail Awards is a high-profile annual event that brings together hundreds of professionals from across the rail industry. To maintain its reputation and attract quality nominations, the awards needed a cohesive, high-impact digital strategy. This included:
Ensuring consistent, timely promotion across social media to build excitement and encourage participation.
Keeping the awards microsite and related web content up to date, providing clear information for nominees, sponsors, and attendees.
Managing email marketing campaigns to inform, remind, and engage a diverse and growing community.
Reflecting the prestige and inclusive spirit of the awards throughout all digital communications.
With the fast-paced nature of the awards cycle and a need to stand out in a busy industry calendar, it was essential that every digital touchpoint worked seamlessly together to create buzz and drive action.
Solution
Nimble Media delivered a comprehensive digital marketing campaign for the Women in Rail Awards, designed to increase awareness, boost engagement, and ensure a smooth experience for all involved. Our work included:
Social Media Management: We developed and executed a robust social media plan across all Women in Rail platforms, with a focus on LinkedIn and X (formerly Twitter). Posts were designed to inspire nominations, highlight sponsors, and generate excitement in the lead-up to the event.
Email Marketing: A series of well-timed, engaging email campaigns kept the community informed at every stage from nomination opening to finalist announcements and event reminders, maximising involvement and attendance.
Website and Microsite Updates: We managed all content updates for the Women in Rail Awards microsite, ensuring accurate information, timely news, and an intuitive user experience for everyone interested in the awards.
Digital Branding and Creative Assets: Our team created digital graphics, banners, and branded visuals to maintain a polished, professional image that reflects the prestige of the awards.
Throughout, we worked in close partnership with the Women in Rail team to ensure all messaging and content supported the values and objectives of the awards.
Results
Our digital-first approach delivered excellent results for the Women in Rail Awards:
Record Engagement: Social media posts achieved strong reach and interaction, helping the awards trend within the industry and boosting nominations year on year.
Growing Community: Email campaigns contributed to higher open and click-through rates, strengthening connections with the rail sector community.
Seamless User Experience: The awards microsite remained up to date, easy to navigate, and a central hub for all event-related information.
Increased Industry Recognition: The enhanced digital presence helped elevate the profile of the awards, securing continued support from sponsors, partners, and industry leaders.
A Women in Rail spokesperson shared:
"The support from Nimble Media Digital has been vital to the success of the Women in Rail Awards. Their expertise ensures our message reaches the right people, and their professionalism gives us complete confidence every step of the way."
Ready to Amplify Your Event Online?
If you want to create a digital buzz for your industry awards or event, contact Nimble Media today. Let us help you build excitement, grow engagement, and make your next event a digital success.
