Women in Rail
Client
Women in Rail
Service
Content Marketing
Start Date
1 Jan 2016
Timeline
Ongoing
About Project
Women in Rail is a leading non-profit organisation championing gender diversity and inclusion within the UK rail sector. With a vision to empower women at every level of the industry, Women in Rail partnered with Nimble Media Digital to elevate their digital presence and enhance engagement across multiple platforms. Our ongoing support has resulted in remarkable growth, most notably on LinkedIn, where their following has soared to almost 18,000. We are proud to work with Women in Rail on a wide range of digital marketing activities, helping to amplify their message and impact across the sector.
Challenge
Women in Rail operates in a dynamic, fast-paced environment where digital communication is vital for community building and advocacy. Despite their important mission, Women in Rail needed greater visibility and engagement online, particularly on professional networks like LinkedIn. Their existing digital marketing efforts were limited, making it challenging to maintain a consistent voice, share updates, and connect with supporters and partners nationwide.
Additionally, as the organisation continues to grow, Women in Rail needs expert support across all digital channels, including website updates, content creation, email campaigns, and the management of high-profile events like the Women in Rail Awards.
Solution
Nimble Media Digital became a trusted extension of the Women in Rail team, providing comprehensive digital marketing support tailored to their needs. Our work includes:
Social Media Growth: We crafted and executed a robust social media strategy, with a particular focus on LinkedIn, to grow followers, drive engagement, and strengthen community ties. Content is planned, created, and scheduled for maximum reach and impact.
Consistent Brand Voice: By ensuring a unified, professional tone across all channels, we have helped Women in Rail present a consistent message and grow their influence in the rail sector.
Content and Campaign Support: From regular news updates and thought leadership pieces to event promotion and interactive campaigns, we help Women in Rail share their story and celebrate achievements.
Ongoing Digital Marketing: Our support covers every aspect of their digital presence, including website management, email marketing, graphic design, and campaign analytics.
Our collaborative approach means that Women in Rail can focus on their mission, while we handle the day-to-day digital activity that keeps their community engaged and informed.
Results
Our partnership has driven exceptional digital growth and increased visibility for Women in Rail:
LinkedIn Growth: The Women in Rail LinkedIn page has grown to nearly 18,000 followers, providing a powerful platform for networking, advocacy, and knowledge sharing.
Greater Engagement: Social media interactions have increased significantly, with more likes, shares, and meaningful conversations taking place online.
Improved Outreach: Regular, engaging updates have helped Women in Rail reach new audiences, attract partners, and further their mission across the UK rail sector.
Stronger Online Presence: With consistent, professional content across all channels, Women in Rail’s digital profile now reflects their leadership in the industry.
"Nimble Media has driven Women in Rail’s media outputs, successfully growing their LinkedIn audience from 3872 to over 18,000 - displaying an increase of 349%." - Shona Clive, Vice Chair of Women in Rail
Ready to Grow Your Online Community?
If you want to enhance your digital presence and engage your audience more effectively, contact Nimble Media today. We’d love to help your organisation grow and make a lasting impact online.
