Rutland and Stamford Sound
Client
Rutland and Stamford Sound
Service
PPC & Paid Social
Start Date
1 Oct 2025
Timeline
3 Months
About Project
Rutland & Stamford Sound is an independent, community-focused radio station dedicated to bringing local news, stories, music, and conversation to listeners across Rutland, Stamford, and the surrounding villages. Run by a passionate team of broadcasters and volunteers, the station delivers a rich mix of programmes that champion local voices, celebrate community events, and keep residents informed and connected. With its strong emphasis on locality, accessibility, and authenticity, Rutland & Stamford Sound has become a trusted hub for the region, a place where the community comes together to be heard, stay updated, and enjoy great radio.
Challenge
Rutland & Stamford Sound wanted to boost community engagement and grow their listener base by launching a prize draw, but they needed a clear, effective way to promote it and encourage meaningful participation. The challenge was twofold: reach local residents across Rutland, Stamford, and nearby villages, and ensure entries flowed into their existing email CRM to support long-term audience growth. With limited internal resources and the need for a targeted, cost-effective campaign, they turned to Nimble Media to create a strategy that would maximise visibility, drive sign-ups, and strengthen their ongoing relationship with the local community.
As a Rutland-based company, Nimble Media has built strong relationships with local organisations over the years, and Rutland & Stamford Sound is one of our long-standing partners. We currently manage the telesales for their on-air advertising, helping local businesses reach thousands of listeners across the region every month.
Because of this trusted partnership, Rutland & Stamford Sound approached us with an idea for a prize draw and asked for support in promoting it and driving entries. To achieve this, Nimble Media developed a strategy that not only encouraged participation but also strengthened their ongoing audience engagement.
Solution
We recommended running targeted ads that directed entrants to a dedicated sign-up form integrated with their email CRM. This allowed participants to easily enter the prize draw while also subscribing to Rutland & Stamford Sound’s newsletter and future promotional updates.
Using precise location-based targeting, we delivered a focused three-month advertising campaign aimed at people in Rutland, Stamford, and nearby areas, maximising visibility and encouraging strong community participation. The result was a highly effective campaign that increased engagement, expanded their email audience, and showcased the station’s connection with local listeners.
Results
The campaign delivered strong engagement and measurable results within a short timeframe. By combining location-based targeting with a seamless entry process through Rutland & Stamford Sound’s CRM, the prize draw reached thousands of local residents and successfully grew the station’s email subscriber list.
The focused three-month advertising campaign not only encouraged high participation in the prize draw but also strengthened community awareness of the station, increased listener engagement, and positioned Rutland & Stamford Sound as a trusted, connected presence within the local area.
