Mowbray Workspace Solutions
Client
Mowbray Workspace Solutions
Service
Content Marketing
Start Date
1 Jan 2018
Timeline
Ongoing
About Project
Mowbray Workplace Solutions, a respected provider of office furniture and workspace solutions, sought to modernise its digital presence to better reflect its commitment to quality and innovation. Recognising the need to enhance online visibility and user experience, they partnered with Nimble Media to develop a comprehensive digital strategy. This collaboration aimed to create a contemporary, mobile-friendly website that would effectively showcase their offerings and attract a broader audience.
Challenge
Operating in a competitive market, Mowbray Workplace Solutions faced challenges with an outdated website that did not effectively represent their brand or facilitate user engagement. The existing site lacked responsiveness on mobile devices, had a cumbersome navigation structure, and did not adequately highlight the company's extensive product range and bespoke services. These issues hindered their ability to connect with potential clients and convey the full scope of their capabilities.
Additionally, the company recognised that their online presence was not optimised for search engines, limiting their reach to new customers searching for office solutions. To address these concerns, Mowbray Workplace Solutions needed a strategic overhaul of its digital footprint to align with current web standards and user expectations.
Solution
Nimble Media embarked on a collaborative process with Mowbray Workplace Solutions to design and develop a new website that would serve as a dynamic platform for their brand. The project focused on creating a clean, modern aesthetic that aligns with the company's identity, ensuring consistency across all digital touchpoints.
Key elements of the solution included:
Responsive Design: Developing a mobile-first website to provide an optimal viewing experience across all devices, recognising the increasing number of users accessing content via smartphones and tablets.
Enhanced Navigation: Implementing a user-friendly navigation structure to allow visitors to easily explore products, services, and company information.
Content Optimisation: Crafting compelling, SEO-friendly content to improve search engine rankings and effectively communicate the company's value proposition.
Visual Showcase: Incorporating high-quality imagery and detailed product descriptions to highlight the range and quality of offerings.
Throughout the development process, Nimble Media maintained open communication with the Mowbray team, ensuring that the website met their specific needs and expectations.
Results
The launch of the new website marked a significant improvement in Mowbray Workplace Solutions' digital presence. The modern, responsive design has enhanced user engagement, with visitors spending more time on the site and exploring a greater number of pages per session.
Since the website's debut, the company has observed:
Increased Traffic: A notable rise in website visits, attributed to improved search engine visibility and user experience.
Higher Engagement: Enhanced interaction with site content, leading to more enquiries and customer interactions.
Positive Feedback: Clients and partners have praised the website's professional appearance and ease of use, reflecting positively on the brand's image.
The successful collaboration has positioned Mowbray Workplace Solutions to better serve their clients and compete effectively in the digital marketplace.
Looking to Transform Your Digital Presence?
If your business aims to revitalise its online image and connect more effectively with your audience, contact Nimble Media today. Let's work together to create a digital strategy that reflects your brand's excellence and drives meaningful engagement.
