A global Leader in Urban and Interurban Mobility
Client
Construcciones y Auxiliar de Ferrocarriles
Services Delivered
Events
Industry
Rail
Timeline
Ongoing
About Project
Nimble Media has worked alongside Construcciones y Auxiliar de Ferrocarriles (CAF) to support their communications, marketing and event delivery requirements within the UK rail industry.
Our work has included the creation and distribution of press releases, social media support and the planning and delivery of a high-profile factory opening event at CAF’s new facility at Celtic Business Park near Newport, South Wales in 2018.
The official opening marked a significant milestone for CAF’s expansion in the UK and was attended by His Royal Highness Prince Charles, bringing together key stakeholders, industry representatives and members of the local community.
Challenge
CAF required support in effectively communicating the opening of their new UK manufacturing facility and ensuring the event reflected the significance of the investment, both for the business and the wider rail sector.
The challenge was to deliver a professional and memorable event experience while managing communications across multiple channels. This included ensuring key messages were shared effectively with stakeholders, generating positive media coverage and showcasing CAF’s commitment to supporting the future of rail manufacturing in the UK.
With senior guests, industry leaders and members of the media attending, the event required careful planning, attention to detail and seamless coordination.
Solution
Nimble Media provided a comprehensive communications and event support package, working closely with the CAF team to deliver a successful factory opening.
We supported the development and distribution of press releases to communicate key announcements and achievements, helping increase visibility of the project across relevant industry audiences. Alongside this, we delivered social media support to showcase CAF’s milestones, share event updates and engage with audiences across digital platforms.
For the factory opening itself, Nimble Media managed the event planning and delivery, coordinating key elements to ensure a professional and engaging experience for attendees. This included supporting event logistics, stakeholder communications and ensuring the occasion reflected the importance of CAF’s investment in the UK rail industry.
The event welcomed a range of senior representatives and was honoured by the attendance of Prince Charles, making it a significant moment for CAF, the local community and the wider rail sector.
Results
The factory opening was successfully delivered as a landmark event for CAF’s UK operations, providing a platform to celebrate their investment and strengthen relationships with key industry stakeholders.
Through effective event management, strategic communications and ongoing digital support, Nimble Media helped CAF maximise awareness of the opening and showcase their contribution to the UK rail sector.
The partnership demonstrated Nimble Media’s ability to support complex, high-profile projects by combining event delivery, public relations and digital communications to create meaningful impact for organisations operating within specialist industries.