Arthur Ellis Case Study
Award-Winning Mental Health Support
Client
Arthur Ellis: Mental Health Support
Services Delivered
Social Media
Website
Paid Advertising
Industry
Charity / Mental Health & Wellbeing
Timeline
Ongoing Partnership
About Project
Arthur Ellis is a charity dedicated to supporting children and young people through mental health and wellbeing initiatives, helping thousands of families access the support they need. With a mission to reach the 250,000 children currently needing additional support, Arthur Ellis required a stronger digital presence that could effectively communicate their impact and make it easier for people to engage with their services.
Nimble Media worked with Arthur Ellis to completely reimagine their website, creating a modern, mobile-first and responsive digital experience designed around accessibility, user experience and their charity goals. The new website provides a clearer journey for visitors, helping families, supporters and organisations quickly understand the work Arthur Ellis does and how they can get involved.
Alongside the website redevelopment, Nimble Media supported Arthur Ellis with targeted digital marketing activity to increase awareness of their annual Arthur Ellis Summer Festival. We delivered a one-month paid advertising campaign across Meta platforms, designed to reach local families and encourage event attendance. The campaign generated significant awareness and contributed to the highest attendance figures the festival has achieved to date.
We also created engaging social media graphics and promotional assets for the Arthur Ellis Summer Festival 2025, helping strengthen the event's online presence, increase engagement and build excitement among the community.
Through a combination of website design, digital marketing and creative content, Nimble Media has helped Arthur Ellis improve their online presence, reach more people and continue their important work supporting children's mental health and wellbeing.
Challenge
Arthur Ellis needed a digital presence that truly reflected the importance of their work and the vital support they provide to children, young people and families. With a mission to help reach the 250,000 children who need mental health and wellbeing support, they required a website that could effectively communicate their services, increase awareness and make accessing resources as simple and accessible as possible.
Their existing website was limited in both functionality and user experience, making it challenging for visitors to navigate information and quickly find the support they needed. In a sector where trust, accessibility and clarity are essential, Arthur Ellis needed a modern digital platform that created a welcoming experience for users while supporting their wider charitable objectives.
A key challenge was ensuring the website could effectively serve a diverse audience, including children, parents, families, supporters, schools, organisations and potential partners. The new platform needed to provide clear user journeys, allowing each audience to easily discover relevant information, understand the support available and take meaningful action.
Alongside the website redevelopment, Arthur Ellis wanted to strengthen their community engagement and increase awareness of their fundraising initiatives and events. This required a consistent approach to digital marketing, including targeted paid advertising campaigns and engaging creative assets to promote events such as the Arthur Ellis Summer Festival.
Nimble Media was tasked with creating a complete digital solution, combining a mobile-first responsive website, strategic online promotion and eye-catching social media content to help Arthur Ellis reach more people, increase engagement and continue making a positive impact.
Solution
Nimble Media partnered closely with the Arthur Ellis team to understand their vision, goals and the needs of the communities they support. Working collaboratively, we developed a complete digital solution designed to improve accessibility, strengthen their online presence and help more people connect with the vital support they provide.
Reimagining the Website
We redesigned and developed a modern, user-focused website that reflects the values and impact of Arthur Ellis. The new website was created with accessibility, simplicity and emotional connection at its core, ensuring visitors of all ages and backgrounds can easily understand the charity’s work and quickly find the support, resources or information they need.
Mobile-First Website Design
Recognising that many people searching for mental health support will access information through their mobile devices, we created a fully responsive, mobile-first website experience. The new design ensures the website performs seamlessly across smartphones, tablets and desktop devices, providing a consistent and accessible experience wherever users are looking for help.
Creating Clear User Journeys
To reduce barriers and improve navigation, we streamlined the website structure and created clearer user journeys for different audiences. Whether someone is a child, parent, family member, supporter, school or organisation, visitors can now quickly identify the relevant information and access the appropriate resources or contact options.
Supporting Arthur Ellis Through Creative Content
Our support extends beyond website development. We continue to provide Arthur Ellis with ongoing creative support, producing engaging digital and printed materials including social media graphics, event promotions, posters and media packs to help raise awareness and share their important message with a wider audience.
Digital Marketing and Event Promotion
Alongside the website improvements, Nimble Media supported Arthur Ellis with targeted digital marketing campaigns to increase awareness of key initiatives, including the Arthur Ellis Summer Festival. Through strategic paid advertising and engaging creative assets, we helped promote the event to relevant audiences and drive increased attendance.
Throughout our partnership, we have worked hand-in-hand with the Arthur Ellis team to ensure every aspect of their digital presence reflects their compassionate, inclusive ethos while helping them reach more children, families and communities who need support.
Results
The partnership between Nimble Media and Arthur Ellis has created a stronger, more accessible digital presence that supports the charity’s mission of reaching more children, families and communities with vital mental health and wellbeing support.
The new website, combined with ongoing creative and digital marketing support, has helped Arthur Ellis communicate their message more effectively, improve user experience and increase engagement with their services.
Improved Accessibility and User Experience
The redesigned website has made it easier for children, families, professionals and organisations to quickly find the information, resources and support they need. With a clearer structure, simplified navigation and mobile-first design, users can now access vital information more easily across all devices.
Supporting Greater Community Impact
The improved digital experience has strengthened Arthur Ellis’s ability to connect with their target audiences and support their ambition of reaching 250,000 children who need mental health and wellbeing support. Through increased awareness, improved engagement and targeted promotional campaigns, the charity continues to expand its reach within the community.
Strengthened Brand Presence and Trust
The new website provides Arthur Ellis with a professional, welcoming and trustworthy platform that reflects the importance and sensitivity of their work. By creating a digital experience that aligns with their values, the charity has been able to build stronger connections with families, supporters and organisations looking to access or provide support.
Continued Creative and Marketing Support
Beyond the website project, Nimble Media continues to support Arthur Ellis through creative design, digital campaigns and event promotion. From social media graphics and promotional materials to paid advertising campaigns for initiatives such as the Arthur Ellis Summer Festival, our ongoing partnership helps the charity engage new audiences and share their message more widely.
Client Testimonial
"Nimble Media have supported us from start to finish of our journey. They have dedicated time to really understand us, our mission, our vision and helped us to shape it with minimal guidance, they get us.
We began going through workshops, meeting different people across the team so that each area of Nimble was fully involved and integrated in with our Charity. They were able to understand the sensitivities around our work as well as the areas we wanted to push.
Their timely work was communicative, having regular catch-ups and open communication throughout, allowing us to be kept in the loop every step of the way.
When it came to seeing the final product, everything came together; the variations needed were simple and always met with a positive attitude, they couldn’t do enough to get everything to where we needed it to be. Can't thank them enough for their input, effort and professionalism to help shape and drive our organisation."
Jon Manning, Founder of Arthur Ellis