Rutland County Council’s official visitor destination and promotional brand, Discover Rutland is managed by a committee of interdependent, local representatives from a broad range of both private and public sector enterprises.
Rutland County Council’s official visitor destination and promotional brand, Discover Rutland is managed by a committee of interdependent, local representatives from a broad range of both private and public sector enterprises.
Rutland’s breath-taking scenery, award-winning attractions, wide-ranging sports facilities and world-class eateries make it an enviable visitor destination. From cosy olde-worlde pubs, designer shops and high adrenaline activities to music festivals, nature reserves and our very own beach, there really is something for everyone in Rutland, where a warm Rutland welcome awaits visitors of all ages and interests.
Rutland is home to the award-winning Rutland Water Nature Reserve, which forms one of the most stunning country panoramas in Europe. Visitors can enjoy seeking out hidden gems among friendly market towns that nestle within the peace and tranquillity of rolling English countryside. Sailing, cycling, hiking and horse-riding are just a few of the sporting activities which can help to work up an appetite that will be generously satisfied by award-winning eateries and delicious local produce.
The Discover Rutland website and high-quality visitor guide reflect the offerings of England’s smallest county; showcasing local talent and an idyllic destination that echoes the county motto ‘Multum in Parvo” (Much in Little).
A not-for-profit organisation, Discover Rutland relies on income from membership and advertising to fund its ongoing activity.
One of the aims of Discover Rutland is to celebrate the magnificent county by stimulating growth in the visitor economy through marketing platforms such as its website and visitor guide.
Frequency and Distribution
The Discover Rutland visitor guide is produced and distributed bi-annually. Each issue has a six (6) month shelf life, which offers a cost-effective marketing solution to advertisers.
Featuring unique editorial content, each issue offers the opportunity for local businesses to reflect real-time offers within their advertisements. New and returning visitors are able to patronise the county’s best businesses, large and small, across every season of the year. With each issue, Discover Rutland drives tourism whilst opening doors to new and seasonal activities, an opportunity that many other tourist boards fail to recognise.
The Discover Rutland guide sets Rutland apart from other counties when visitors are researching a seasonal break. Whilst still retaining enormous appeal to visitors from outside of the area, locals also value the exceptional quality of content and benefits offered within the magazine.
13,500 printed copies of this premiere publication are circulated, via national Tourist Information Centres, to local attractions and businesses in Rutland and the surrounding market towns. Each issue of Discover Rutland is also delivered directly to the doors of local residents with additional copies circulated via national or regional press exposure, direct marketing activities and online marketing activities. Enquiries can also be made through the Discover Rutland website: www.discover-rutland.co.uk
A fully responsive and interactive digital version of the guide is circulated via the Discover Rutland membership and customer database, advertisers and Rutland County Council. The digital version is promoted via websites, social media networks and within email signatures.
